Loewe is a Spanish clothing and luxury goods brand based in Madrid. L de Loewe for women was the company’s first fragrance, introduced in 1972. Loewe Loewe for men was the first men’s scent, launched in 1974. Loewe continues to offer fragrances through LVMH. 1985’s Aire Loewe continues to be one of the most popular fragrances on the Spanish market.