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Acqua di Parma started as a small factory in Parma. The first fragrance was created in 1916, Colonia, and at the beginning it was used to perfume gentlemen’s handkerchiefs. They are reproducing the old fragrances, starting new projects, such as aromatherapy line Blu Mediterraneo, fragrances for interiors, leather gallantry Travel Collection… Searching for good investments and positioning at the international market, the three gentlemen signed a contract with a luxurious goods giant, LVMH, which in 2003 came to own the complete Acqua di Parma. The gorgeous Italian style specimen was saved and has successfully continued with its development.