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Escada is an international luxury fashion group founded in Germany by Margaretha and Wolfgang Ley. Escada fragrances, like the company’s fashions, are notable for their bright packaging and unusual bottle shapes. The company’s emphasis on youthful, fruity-floral scents is credited by many with helping to establish fruity-floral as a new fragrance category. Escada produces fragrances today in conjunction with Procter and Gamble.