The house of Dior issued perfumes to match its new fashions, launching company Parfums Dior and its first fragrance in 1947: Miss Dior, named for the designer’s sister Catherine.
The Dior brand name is known worldwide for its haute couture collections, luxurious ready-to-wear fashions, cosmetics and fragrances. Today, Christian Dior is also the main holding company of multi-national luxury goods conglomerate LVMH.