Dior Homme Sport
is the fragrance that captures an era that sees sport as a philosophy, not a race for performance. The notion of a life in motion, free and intense, full of love, laughter and dreams imbued with sensuality.
The immediate olfactory pleasure of juicy freshness, the energy of spices and the sexy trail of noble woods are the identity of the Dior Homme fragrance. A freshness that takes up the challenge of extreme endurance, an endless beginning.
The first version of Dior Homme Sport fragrance came out in 2008. The reformulation of Dior Homme Sport from 2012, made as a more elegant and powdery variation, is replaced by this new edition in February 2017. Dior Homme Sport “rediscovers itself” like a scent of “urban, sophisticated and sexy nonchalance,” guided by the idea of a fast and dynamic lifestyle.
Dior’s in-house perfumer Francois Demachy created all the previous versions of this fragrance. The new version is created with the addition of “extreme” fruits, “explosive” notes, spices, herbs and woods. Citrus accords of lemon, blood orange and grapefruit open the composition. The spicy heart includes notes of pink pepper and nutmeg, lying on the woody base of sandalwood and vetiver.
The bottle was also renovated with a softer color of liquid and a more “refined” packaging. The face of the advertising campaign is actor Robert Pattinson, and the motto is “Life is a Playground.”