Secret Obsession by Calvin Klein is a Amber Floral fragrance for women. Secret Obsession was launched in 2008. Secret Obsession was created by Givaudan, Ann Gottlieb and Calice Becker. Top notes are Nutmeg, Plum, Mace and Rose; middle notes are Tuberose, Jasmine, Orchid, Ylang-Ylang and Orange Blossom; base notes are Sandalwood, Amber, Vanilla, Cashmere Wood, Cedar, Wormwood and Orris.
Secret Obsession by Calvin Klein is oriental floral fragrance for women. The noses behind this fragrance are Givaudan and Ann Gottlieb. Top notes are exotic plum, nutmeg (mace) and rose de damasc; middle notes are Egyptian jasmine, French orange blossom and seductive tuberose; base notes are cashmere woods, Madagascar vanilla, burnt amber and Australian sandalwood.
The campaign for the fragrance Secret Obsession has already caused a lot of fuzz. Commercial showing Eva with impure thoughts emphasizes provocation with Eva’s sexy voice which tells all her sexual secrets. TV networks and advertisers did not like the commercial, precisely because of too accentuated sexual implementations.
Print campaign was created in black and white version with Eva in passionate rapture on the photographs. It is mentioned by the house CK that the video commercial tells the whole story, while print form of photographs can capture just one moment of passion. Fashion and lifestyle magazines has published the commercial in September 2008.
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